360° culture

checkify:

It’s fair to say that Year 2010 well and truly belonged to Facebook and Twitter and no other network managed to even remotely compete with these two biggies of the social media world. While that trend is likely to continue in the New Year, I’m seeing another game changer social media phenomenon rising through the ranks – “Quora”!

To be honest, Quora isn’t built on any rocket science principles. Instead, it works on the fundamental human psyche of seeking answers to questions. It has been around for a while now but failed to live up to its pre-launch media attention last year largely because there was little explanation about what you were really supposed to do on Quora and without all of your friends there contributing, the social factor wasn’t obvious.

However, as the need for “intelligent conversations” grows in the social media world, I strongly believe that tools such as Quora could be the next big thing shaping the future of our online presence.

checkify:

The emergence of social media has greatly changed social behavior. Instead of pulling the manager of a restaurant aside after a bad meal, people now write one-star reviews on Yelp; instead of asking a friend a question in person, people now outsource their queries to Quora; and instead of providing feedback on a product or experience, people are turning to Facebook and Twitter to divulge what’s on their minds.


 Social media has also changed the face of marketing forever, but capturing the “conversation” isn’t quite the Holy Grail of consumer intelligence. Discovering the motivations on “why” consumers “like” you on Facebook, tweet about your brand or forward information about your products to friends is what marketers should be striving to understand. Simply put, marketing needs to be driven by the connections that brands establish with consumers. These connections aren’t the physical interactions that occur between consumers and their brands, nor are they the likes and dislikes about product features, or even the so-called “levels of engagement” used to observe and frame online behavior…………

webfeuer:

Twitter has just passed 300 million users and is now seeing a heady 9.2 new profiles being registered each and every second, says Twitter account tracker Twopcharts, who calculated the data based on registered user IDs… [full article]

vanaimedia:

I think this is a very good collection of interesting articles and resources about online community managers.  Read them all, you won’t regret it.

social-media-notes: